Directory Signs

IMAG0015 (1)Found in malls, office buildings, hospitals, airports, and just about any building large enough to house multiple offices for multiple reasons, directory signs can eliminate a lot of confusion. They are able to point a customer or patron in the right direction with ease, and, if done right, in a fashionable manner.

The job of a well-designed directory sign is to identify locations, direct the flow of people, and to do these things with an unobtrusive style—simultaneously blending with its surroundings and showcasing your company’s brand. These are the signs first seen upon entry to your building and their look and wording should not be taken lightly. Their way of direction should be concise and precise, but also nice and with a pleasant tone. The font should be inviting—rounded, soft lettering works well to provide a welcoming feeling. There should be a clear indicator of “You Are Here,” allowing for the individual reading the sign to understand the layout of the building, as far as numbering, floor levels, etc.

The size of the sign is heavily, if not completely, dependent upon the building it is in. Smaller spaces will require smaller signs, while larger more open areas will need bigger signs. Regardless of where they are placed, they need to be in an area of high visibility, and universally recognizable. Sign colors should be determined by the colors associated with the company, adding to or complementing what has already been established.

Again, presentation is everything with these signs, as they hold a lot of power: they can cause mass confusion or they can clearly direct. Short, blatant sentences do best to direct, while soft colors reduce stress and create a comfortable mood.

Consult a professional on the making of your directional signs to see which colors, shapes, and content will work best for you.